The Marketsmith Friday Round-Up – Week of 4/29/13
Despite cooking appliance sales increasing a mere 1% in 2012, small kitchen appliance sales are going up – and juicers are the fastest growing category NPD: Drink Up Comedy Central is launching an app...
View ArticleThe Marketsmith Friday Round-Up – Week of 5/6/13
It’s only logical that fast food restaurants are looking for faster payment methods: Wendy’s is leading the way with mobile payments via their application. Mobile World Live: Wendy’s Code-Based Mobile...
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Can Mobile Tech Restore the Success & Stock Value of Sears Holding Corp?
On May 23 the share price for Sears Holdings Corporation (SHLD.O) took a nose dive, plummeting 12% to $51.41 per share in after-hours trading. The disappointing results came mere months after chairman...
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Walmart to Triple the Number of US Stores that Offer its iPhone Self-Checkout...
Reuters reports that Walmart’s Scan & Go mobile app, which is currently available in 70 stores, will soon be extended to upwards of 200. The new self-checkout platform, which was released for...
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Horizon Media Mobilcation: A Mobile Science Fair
The NYC offices of Horizon Media were a bit more crowded than usual yesterday, as the likes of Google, Amazon, Yahoo, Viacom, ESPN, and Viggle rubbed elbows on the 16th floor. By noon, #HMIMobilcation...
View ArticleMedia Usage on the Rise: Digital Expected to Surpass TV
Multichannel multitasking is driving US media usage higher and higher. This year, for the first time ever, the average time Americans spend with digital media is predicted to surpass viewing time for...
View ArticleModernize Your Email Marketing
Email has been a staple of direct marketing initiatives for some years, but now, thanks to emerging technologies, there is a greater opportunity than ever before to be more relevant, more precise, and...
View ArticleFTC Cracks Down on Fake Online Reviews
Consumer reviews and testimonials are not only relied on by customers seeking the best product for their needs, but are also looked to by marketers as sources of critical feedback. The...
View ArticleLocation, Location, Location
by: Jill Draper, President, Marketsmith, Inc. Anyone who has ever searched for an apartment or home knows that one thing can make or break a deal: location! It’s the same for marketers. But for us,...
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This Could Be the Start of Something… Small
By: Kathy Anton – Marketsmith Inc. SVP of Marketing Over the past few months, Facebook has been inking deals with Hollywood producers and content creators, not just for branded short-form video...
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